The Malta Tourism Authority on Wednesday announced the partnership between VisitMalta and Giro d’Italia 2023. The MTA is set to be the official sponsor for Giro d’Italia which will have the VisitMalta brand featured around the event in Italy in the coming weeks, starting from Saturday until May 28.
Malta will be promoted as a tourist destination, given international visibility, and will have the brand name amplificated on various media platforms.
This year’s Giro will offer race coverage of a total of 3,448.6km, starting from Costa dei Trabocchi and finishing in Rome. VisitMalta will be featured on television, on multiple media platforms, and on the field visibility. There will also be a stand at the Open Village finish area where VisitMalta will welcome visitors.
During the press conference, Mr. Valerio Agnoli, former pro-cyclist and Visitmalta coordinator in Eolo-Kometa Sponsorships, presented the Giro d’Italia trophy won by Mr. Ivan Basso, two-time winner of the Giro d’Italia.
“Sports tourism forms an integral part of the diversification of our tourism product. This tourism niche will surely help us attract a different type of tourist who is interested in visiting the splendour of the Maltese Islands or moreover participating in a sporting event.
“By hosting sports events and providing facilities for visitors, Malta can continue attracting international athletes and coaches, which can help to raise the standard of sports in the country,” remarked Minister for Tourism Clayton Bartolo.
Mr. Carlo Micallef, CEO of the Malta Tourism Authority added, “We are proud to showcase the VisitMalta brand at the Giro d’Italia 2023. This agreement falls within the parameters of Malta’s Tourism Strategy which is to strive for a stronger and more competitive tourism industry for the Maltese islands. By partnering with Giro d’Italia, the Malta Tourism Authority would be exposing the VisitMalta brand name to millions of viewers within the cycling world, whilst also focusing its efforts to enhance the Sports Tourism Niche in Malta and Gozo”.
“I am very happy today to announce that Visitmalta is our partner in Giro d’Italia. It will be a grand chance for us to have VisitMalta as a sponsor. I think that it will give Malta great visibility, by joining one of the best production of the Giro and of Italy together with Malta. Thank you very much and have a good Giro d’Italia,” said Mr. Paolo Bellino, Sports Managing Director of RCS.
Giro d’Italia was established in 1909 and has been a prestigious event within the cycling world ever since. The Giro d’Italia is also one of the most followed events internationally. In fact, the event is broadcasted in around 200 countries worldwide, reaching around 650 million TV viewers. In addition, social media sees around 4.2 million followers combined on all the event’s channels.
World Cup News
Football/ 3 weeks ago
World Cup 2026 teams to be based in ‘clusters’: Infantino
Teams at the expanded 2026 World Cup in the United States, Canada and Mexico...
Football/ 1 month ago
Qatar spends big to beat post-World Cup blues
Months after hundreds of thousands of football fans packed into its hotels and stadiums,...
Football/ 2 months ago
US, Mexico to jointly bid for 2027 Women’s World Cup
The United States and Mexico will bid to co-host the 2027 Women’s World Cup,...
Football/ 3 months ago
Morocco says joining Spain-Portugal 2030 World Cup bid
King Mohammed VI of Morocco announced on Tuesday that his country had joined the...